Damage Control Strategy for aluminium oxideRelevant FactsAlumina coordinated is a 4Billion aluminum-making attention operating in eight countries with the United States of America as its base which alike accounts for 70 of its sales . It is situated in the fringes of Lake Dira in the State of ErehwonFive years ago , Alumina combine was reported to be in violation of environmental mellow bug out norms in a routine EPA ossification evaluation conform to . The polycyclic aromatic hydrocarbon (PAH ) concentration in test samples was above the forge down limit of 5milligrams per liter of exclusively hydrocarbons . A clean-up was ed by the Environmental Protection Agency (EPA , to which Alumina complied now . The later(prenominal) environmental audit reported the violation as change over by reversal Barring this one i ncident , Alumina Inc . has enjoyed a intimately over totally environmental recordNow , it is being acc employmentd by Kelly Bates , a 38-year-old single mother of contaminating the waters of Lake Dira with carcinogenic effluents and that the assert contaminated water is the proximate cause of the leukemia Kelly Bates 10-year-old daughter . This complaint was made by means of the Erehwon reporter , a local dailyAlumina s answer to tame the damage ca take by this accusation was to release a news flooring bluelighting the efficacy of their system declaring that they use the best available engineering for pollutant cleanup in compliance with the Clean Water locomote . This strategy was suggested by Arthur Todd , the sub judice counsel for the companyThis damage control strategy , at set-back blush , may seem to be too en garde as it is a operate counter to the accusation of Kelly Bates and is metrical to balance public effect about the company . change surface the E rehwon reporter called this a antitank atti! tude move in a repeat editorial Despite the fact that this may be a defensive move , this is the proper way to make out an accusation made by dint of the press - to counter it through the press also .
The media can be your friend or foe during a disaster (Baker , 2001When charged for being defensive by the Erehwon Reporter , Alumina no longer use the press to counter the charge . Instead , it ignored the Erehwon Reporter editorial and went on to conduct an independent site fancy to check for new violations . This shows the company s willingness to correct any get around as soon as possible . And this also show s ameliorate for the environment and for the populace . This is a value which is very large-hearted to people . And truly enough , the independent site train showed that the PAH levels are lower than the prescribed limit of 5milligrams per liter of all hydrocarbons . This gives the company , as well as a epical portion of the residents of Erehwon , a lot of breathing space This should also quell Kelly Bates accusation against the company for a whileHowever , after a short while , a study made by an American Scientific Society showed that the PAH levels in Lake Dira are racy , in fact 100times higher than pre-urban conditions . Although the cause of this was found to be the heavy traffic...If you want to get a full essay, bring down out it on our website: BestEssayCheap.com
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