Destination Brand

Creating a brand image for marketing the urban nerve centre mark Hanoi First step: conduct qualitative look for on how tourer already perceived the urban center selling concepts applied to tourism What potential tourists need and appetite from the bring down experience The city as a intersection point The city as a process stooge only be experienced or consumed by traveling to that city. Consequently the product is also the repose. Different visitors potty consume this product/place at various wrong levels trade 4P product, place, price and procession need to be adjusted. A product dissolve be a forcible upright (something tangible), a service, an idea, or an experience. Marketing a city is erratic because it is a product imperturbable of a somatogenetic good, a service , and an idea, which combined provides the visit experience. A city contains physiologic goods, such as buildings (with their architecture) the parks, the stre ets, the monuments, and eve up the transportation system. These physical features will be an distinguished lot in development the city’s image, whether as a historical, traditional, or new-made city. Another feature of the physical product is the city’s geographic setting. Being located by a river, ocean, or mountains adds to the value of experiencing the city.

The cultural facilities and religious buildings argon also an important component of the physical product. All of these unitedly will be used to develop the city’s image. The function the city provides tourists are also part of the visit experienc e. These tourist services include the obvio! usly needed hotel populate and the dining establishments. However, tourist services can also include events such as theatrical productions, dance performances, concerts, festivals, parades, shopping and even sports (Hughes, 2000) Combining the physical city and the services/events creates the city’s image. This image can be of beauty, excitement, charm or fine value. The image can also...If you want to get a panoptic essay, order it on our website: BestEssayCheap.com

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