Marketing

erudition objective 1: condone why commercialize managers should understand consumer behaviour.   Karina sells exclusive designer womans purses in a high end boutique, located in a high end mall. There is not a dope of foot traffic in her store. Her clientele consists of loyal consumers, who similarly to wonder around, and like socialized and to be attended to. To increase her gross gross revenue and to attract a wider pool of consumers, she has dogged to dramatically lower the prices and started a high pressure gross sales tactic. She right away realizes that her loyal consumers were turned off by this strategy and halt coming to her boutique. Explain why. receipt: | | tell: | This strategy does not take into consideration the behaviour of her loyal consumers. They feel neglected.| POINTS: | -- / 1|   Learning objective 2: disassemble the components of the consumer finish- fashioning process.   The consumer decision making process consist of f ive phases: 1) wishing recognition, 2) information search, 3) evaluation of alternatives, 4) purchase, and 5) postpurchase behaviour. For each of the phases, identify how a sales someone working(a) at an electronic store, such as future day Shop, whitethorn help the consumer ease through the decision making process.

RESPONSE: | | ANSWER: | For the first step, the sales person may petition the consumer what he or she is flavor for. In the indorsement phase, the sales person suggests some products that go away exit the need of what the consumer is looking form. In the evaluation of alternatives, the sales person has to ident ify the decision criteria that are important! for the consumer (price, warranty, easy of use, etc.). In the forth phase, it will be important that the purchasing exercise at the change goes rapidly, with no error. Lastly, after the purchase, the salesperson slew follow up with a phone call.| POINTS: | -- / 1|   Learning objective 3: Explain the consumers postpurchase evaluation process.   Explain how the price can influence the...If you want to get a full essay, suppose it on our website: BestEssayCheap.com

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