Trends in the tourist sector: Georgia

Trends in the tourist sector galliumTourism Paths of the B deficiency Sea constituent Research and analyze of main trends of Tourism Sectors in Georgia (Part I)AbstractThe study ,, Research and analyze of main trends of Tourism Sectors in Georgia consists of cardinal parts, in the presented article we will propose the first part of the research which had been conducted in the frames of the project Tourism Paths of the Black Sea Region implemented by ICCT and funded by the European Union in the BSR. The survey results will help the countries surrounding the Black Sea to see the steady and weak sides in harm of tourism teaching, enabling them to make better planning in future. The study covered the hobby issues to catch local anaesthetic and foreign tourists preferences while traveling in Georgia, tourists travel motivations, main impact and influencing factors on tourists close how they got the culture about Georgia.Key Words Tourism trends, tourism sectors research and s tatisticsTarget Groups unknown and local tourists Tourist Information CentresResearch design and methodologyThe study was carried out in target cities and municipalities covering 12 administrative units Ambrolauri, Tbilisi, Rustavi, Tbilisi, Gori, Kv atomic number 18li, Batumi, Poti, Mestia, Mtskheta, Telavi, Kutaisi.About 150 respondents were questivirtuosod.Foreign and local tourists survey resultsDuring the researches the following amount of the respondents participated among which 92% were foreign tourists, and 8%- the Georgian tourists . 82% of foreign tourists visited Georgia for the first time, while 18% traveled for the second time. The absolute majority of tourists who arrived in Georgia was looking for the possibilities of recreation, cultural tourism, tourism activities and mountain walkingAmong the tourists were those whose aim was to have a holiday and those who showed their pastime in sightseeing, attending cultural events and sense of taste traditional Georgia n cuisine and wine.About 63% of the survey participants received the tourist information via the internet. Also the graduate(prenominal) rate went on recommendations provided by friends and relatives, resulting in a total of 44% . The role of travel jump onncies in the development of national tourism should be noted, which attracted 31% of total travelersMost of the tourists prefer traveling together with the partners or friends. Respondents experience concerning this issue was as followedTourists start planning to travel much earlier before they decide to travel. It should be noted that 43% of tourists arrange their travel schedule 1-3 months before the trip, 32% -1 month before, while 26% more than 3 months in advance. Among those who plan to travel more than 3 months in advance are the families who belong to the consumer segmentThe majority of tourists visiting Georgia apply to the low-cost airlines, only when for local transportation they prefer a rented car, which is proba bly determined by a low development level of public transportation The main bourgeon of tourists visiting Georgia for periods was ranging from 3 to 14 geezerhood. In particular, the average duration of the visit periods was distributed as followedDuring the general assessment the majority of the tourists highly estimated the conditions of the tourist sites 86% said that the flavor level of service was excellent. Only 2% complained on the service quality, while 12% refrained from answering. The impressions of the traveling were of high assessmentThe tourists assessment displayed strong and weak features of the emblematic tourist places. In particular, the environmental contamination was detectedUltimately, traveling along Georgia, the majority of respondents positively estimates their trip. 83% of travelers said they were satisfied with the decision to travel in Georgia . 68% of respondents believed that the experience of traveling in Georgia had exceeded all their expectations. Only 26% had a reason to express dissatisfaction, in general due to the pollution of the environment or the low quality of service.In order to create the travel motivations of tourists, especially for the second visit, it is not enough full to possess the rich cultural, historical and natural heritage resources. There are additional factors that affect the degree of tourists satisfaction. During the survey/study the following priorities were determinedIn Modern marketing the most effective advertising was considered to be the recommendations. The best way to determine a real impression of customers was to determine whether they recommended this product to their acquaintances. Providing from these factors, the percentage of spreading positive information among the respondents who had the second visits was very highTourist Information Centers in Georgia are in the development process. They can be found/are available only in the agile tourist regions and cities . One of the researc h directions of their work was to define efficiency and quality of service . 90% of respondents said that they were satisfied with the services provided by the Information CentersThe average travel time and expenses in Georgia are different. It depended on the users age, involvement status, sex and other variables. According to the overall data, the average uptake per tourist has the rate of 1,023 EUR. Among the most low budget segment of the tourist market are students and the high budget tourist are middle-aged employed women / men. In accordance with the nationalities, most of the money spent in Georgia falls on Russian, Ukrainian and Western European tourists.The different needs of the average expenditure was as followed (amounts are in euro currency)72% of visitors said that they did not exceed the cost incurred while traveling to Georgia by the specified amount. 20% of the guests said that the cost was much less than planned. The proportion of consumer respondents who said t hat the costs exceeded expectations were the students . Overall, tourism expenditure assessment is as follows In relation to travel costs 70% said that the service was worth the fee/expenses. 64% of respondents believe that in Georgia prices are reasonable for accommodation and food service . 70% think that the prices of additional services, excursions, spa services, entertainment and other facilities are absolutely acceptable.The average age of the surveyed tourists was 37 years old, including the youngest- 19 years old, while the oldest is 65 years old . Among the respondents 44% were women and 56% men.The distribution of tourists interviewed by country of origin are as followsResearch Results of Tourist Information CentresOne of the aims of the research was to share the experience and level of development of tourism in urban and regional information centers throughout the region in order to establish better tourists characteristics.As a result of the information obtained, it wa s possible to compile a profile of the typical tourist, taking advantage of the determination and identification of areas for development.The information centers were visited by 67% of foreign tourists and 33% of Georgian tourists. Among studied 12 administrative units only one region noted that there was provided a staff training sessions and communicative course of English.In other 11 regions negative answers were received about the trainings sessions in the regions that pointed to the lack of the work done in this direction. Urban and regional information centers occasionally cooperate with local public agencies and private companies involved in the tourism sector. However, a lot of work should be done, because it will encourage the rapid development of tourism at the local level92% of Tourist Information Centers say that they are still working on statistical data collection. See below the tourist characteristics of the regions which were based on the data received from the Tour ist Informational Centers later on they had filled the questionnaires.Characteristics of tourists by regionAmbrolauriTourist profileMountain Resort.The regions most combat-ready touristsGeorgian, Polish, Ukrainian, French and Israelis tourists.Consumers age20 to 60 years.The Consumers goal Vacation 82%, Cultural Tourism 45%, Ecotourism 20%.Interests83% of visitors interested in cultural and natural monuments.The type of consumer67% of tourists in the region were vacationers with familiesDuration of gravel42% of visitors stayed at an average of 10 daysThe everyday means of transportDue to the lack of transport and poor roads, 50% use a rented car, while 43% use the private cars, and a small portion of the bus.AkhaltsikheTourist profileThe region is rich of historical monumentsThe regions most active touristsPolish, Russian, Ukrainian and German tourists.Consumers age20 to 50 years.The Consumers goalIn this region 68% of the visitors were oriented to the recreation and cultu ral tours and 31% tourists were wishing to visit relatives and friends.Interests80% of visitors were interested in the historical and cultural monuments.The type of consumer89% of tourists in the region, are traveling with a partnerDuration of stay52% of visitors stayed at an average of 7 daysThe pop means of transportThis region is easily accessible and has comfortable transport facilities. 62% of visitors used a bus / mini-bus to arrive, while 32% used train.BolnisiTourist profileHistorical and multi-ethnic regionThe regions most active touristsRussian, Ukrainian, Azerbaijani and German tourists.Consumers age20 to 35 years.The Consumers goal45% of visitors to the region were cultural recreation-oriented and 40% of tourists were wishing to visit relatives.Interests 98% of visitors were interested to view the historical sitesThe type of consumer45% of tourists visited the region with a partner, while 35% of tourists were traveling with their families.Duration of stay42% of visitors stayed at an average of 7 daysThe popular means of transportTransport facilities are readily available in the region. 58% of visitors to the bus / mini bus travels, while 25% of the rented car.BorjomiTourist profileHealing / health resort.The regions most active touristsGeorgian, Ukrainian, Russian, Azeri and Kazakh tourists.Consumers age25-75yearsThe Consumers goalThe goal of the journey is to restore the health 65%, Ecotourism 20%, entertainment 5%.InterestsNature monuments, local healing discernment piss and rafting.The type of consumerThe consumer segment of families with children is 85% and the elderly couples 10%.Duration of stay25% of visitors stayed at an average of 7 days, and 65% stayed for 814 days.The popular means of transportThe public transport facilities connecting the region is well developed.Most of the tourists travel by minibus 55% and 20% by trainGoriTourist profileThe Historical regionThe regions most active touristsRussian, American, German and Polish tourists.Consumers age23-65 yearsThe Consumers goalCultural tourism 65%, visit to friends and relatives 25%.InterestsView historical and cultural sites 65%.The type of consumerSingle traveler 30%, middle-aged and older couples 55%.Duration of stayabout 7 daysThe popular means of transportThe public transport facilities connecting the region is well developed. The populartransport is a minibus 45%, rented cars 34%.KvareliTourist profileThe Historical region, Wine-producing region.The regions most active touristsGeorgian, Russian, American and German tourists.Consumers age2154 yearsThe Consumers goalVacation 30%, cultural recreation-35% and Entertainment 32%.InterestsThe local cuisine and wine tasting 45%, cultural sites 30%.The type of consumerSingle travelers 45%, young and middle-aged couples 40%Duration of stay7days 45%, 814 days-30%.The popular means of transportRented cars 35%, own cars 32% and minibus 30%.TbilisiTourist profileThe capital, administrative and c ultural center.The regions most active touristsPolish, Jewish, Ukrainian, Russian, German tourists.Consumers age2175yearsThe Consumers goalEntertainment 43% , businesses tours 35% and visit of relatives / friends 34%.InterestsCultural sites 45% taking part in events 48% of business meetings 35%.The type of consumerSingle travelers 30%, of of families 33% and of couples 37%.Duration of stay7 days 40%, 714 days 36%.The popular means of transportThe plane 65%, own cars 25% and the train 10%.TelaviTourist profileThe Historical region, Wine-producing region.The regions most active touristsCzech, Polish, Belgian, Israeli tourists.Consumers age3050yearsThe Consumers goalCultural Tourism 45%, and visit of relatives 24%.InterestsCultural sites 67%, the local cuisine and wine tasting 63%.The type of consumerMiddle-aged couples 47%, the families 52%.Duration of stay